Health service marketing management in Africa Robert Ebo Hinson, Kofi Osei-Frimpong, Ogechi Adeola & Lydia Aziato.., editors

By:

Hinson, R. E.., et al [eds.]

Material type: Text

TextLanguage: English Publication details: New York Routledge/Productivity Press 2020Edition: 1st. edDescription: xv, 291 p. 25 cmISBN:

9780367001933

Subject(s):

LOC classification:

RA 410.55 .35 H437

Summary: Responds to calls for quality healthcare service management practices or processes from African & other developing economy perspectives. Covers 7 thematic areas in healthcare: strategy marketing imperatives in the management product & pricing management distribution & marketing communications managing people physical evidence & service quality management, & process management.

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Lagos Business School Library General Stacks	Non-fiction	RA 410.55 .35 H437 (Browse shelf(Opens below))	Available		MON-008682
Books	Lagos Business School Library General Stacks	Non-fiction	RA 410.55 .35 H437 (Browse shelf(Opens below))	Available		MON-008634

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Previous	RA 410.50 W674 Healthcare marketing : strategies for creating value in the patient experience	RA 410.50 W674 Healthcare marketing : strategies for creating value in the patient experience	RA 410.55 .35 H437 Health service marketing management in Africa	RA 410.55 .35 H437 Health service marketing management in Africa	RA410.55 D48 V855 Working in health : financing and managing the public sector health workforce	RA 410.56 K699 Strategic marketing for healthcare organizations : building a customer-driven health system	RA 410.56 K699 Strategic marketing for healthcare organizations : building a customer-driven health system	Next

Responds to calls for quality healthcare service management practices or processes from African & other developing economy perspectives. Covers 7 thematic areas in healthcare: strategy marketing imperatives in the management product & pricing management distribution & marketing communications managing people physical evidence & service quality management, & process management.

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Health service marketing management in Africa Robert Ebo Hinson, Kofi Osei-Frimpong, Ogechi Adeola & Lydia Aziato.., editors

Browsing Lagos Business School Library shelves, Shelving location: General Stacks, Collection: Non-fiction Close shelf browser (Hides shelf browser)

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