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Designing brand identity : an essential guide for the whole entire branding team Alina Wheeler

By: Material type: TextTextLanguage: English Publication details: Hoboken, N.J John Wiley & Sons 2009Edition: 3rd edDescription: ix, 310 pISBN:
  • 9780470401422
Subject(s): LOC classification:
  • HD 69.B7 W444
Summary: An essential reference for the entire process of research and analysis, brand strategy, design and identity standards to launch and governance in creating effective brand identity
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An essential reference for the entire process of research and analysis, brand strategy, design and identity standards to launch and governance in creating effective brand identity

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