Designing brand identity : an essential guide for the whole entire branding team
Wheeler, A.
Designing brand identity : an essential guide for the whole entire branding team Alina Wheeler - 3rd ed. - Hoboken, N.J John Wiley & Sons 2009 - ix, 310 p.
An essential reference for the entire process of research and analysis, brand strategy, design and identity standards to launch and governance in creating effective brand identity
9780470401422
Marketing
Trademarks
HD 69.B7 W444
Designing brand identity : an essential guide for the whole entire branding team Alina Wheeler - 3rd ed. - Hoboken, N.J John Wiley & Sons 2009 - ix, 310 p.
An essential reference for the entire process of research and analysis, brand strategy, design and identity standards to launch and governance in creating effective brand identity
9780470401422
Marketing
Trademarks
HD 69.B7 W444