Next generation business strategies for the base of the pyramid : new approaches for building mutual value Ted London & Stuart L. Hart

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TextLanguage: English Publication details: Upper Saddle River, N.J Pearson Education, Inc 2011Edition: 1st edDescription: xxxvii, 249 p. 24 cmISBN:

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Summary: Shows how to apply second-generation Base of Pyramid (BoP)-creating a fortune with the BoP- innovations, techniques, and business models

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Lagos Business School Library General Stacks	Non-fiction	HD 60 N499 (Browse shelf(Opens below))	Available		MON-005516

Shows how to apply second-generation Base of Pyramid (BoP)-creating a fortune with the BoP- innovations, techniques, and business models

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