Next generation business strategies for the base of the pyramid : new approaches for building mutual value
London, T.
Next generation business strategies for the base of the pyramid : new approaches for building mutual value Ted London & Stuart L. Hart - 1st ed. - Upper Saddle River, N.J Pearson Education, Inc 2011 - xxxvii, 249 p. 24 cm.
Shows how to apply second-generation Base of Pyramid (BoP)-creating a fortune with the BoP- innovations, techniques, and business models
9780137047895
Business
Business Management
Small Enterprises
Social Implications
HD 60 N499
Next generation business strategies for the base of the pyramid : new approaches for building mutual value Ted London & Stuart L. Hart - 1st ed. - Upper Saddle River, N.J Pearson Education, Inc 2011 - xxxvii, 249 p. 24 cm.
Shows how to apply second-generation Base of Pyramid (BoP)-creating a fortune with the BoP- innovations, techniques, and business models
9780137047895
Business
Business Management
Small Enterprises
Social Implications
HD 60 N499