Service management : strategy and leadership in service business Richard Normann

By: Material type: TextTextLanguage: English Publication details: Chichester John Wiley & Sons 2002Edition: 3rd edDescription: xix, 234p. 24 cmSubject(s): LOC classification:
  • HD 9980.5 N677
Summary: Provides a comprehensive framework on intangible products as unique management issues and looks into the special characteristics of services and conditions necessary for success in the management of service organizations
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Provides a comprehensive framework on intangible products as unique management issues and looks into the special characteristics of services and conditions necessary for success in the management of service organizations

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