Service management : strategy and leadership in service business
Normann, R.
Service management : strategy and leadership in service business Richard Normann - 3rd ed. - Chichester John Wiley & Sons 2002 - xix, 234p. 24 cm.
Provides a comprehensive framework on intangible products as unique management issues and looks into the special characteristics of services and conditions necessary for success in the management of service organizations
Management
Service Industry
HD 9980.5 N677
Service management : strategy and leadership in service business Richard Normann - 3rd ed. - Chichester John Wiley & Sons 2002 - xix, 234p. 24 cm.
Provides a comprehensive framework on intangible products as unique management issues and looks into the special characteristics of services and conditions necessary for success in the management of service organizations
Management
Service Industry
HD 9980.5 N677