Marketing planning & strategy / Subhash C. Jain.
Material type: TextPublication details: Cincinnati, Ohio : South-Western Pub., c1997.Edition: 5th edDescription: xviii, 844 p. : illSubject(s): LOC classification:- HF 5415.13 J355
Item type | Current library | Collection | Call number | Status | Date due | Barcode |
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Books | Lagos Business School Library General Stacks | Non-fiction | HF 5415.13 J355 (Browse shelf(Opens below)) | Available | 2023-0504 |
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HF 5415.13 H675 Principled Profit : marketing that puts people first | HF 5415.13 I23 Marketing Management | HF 5415.13 J355 Instructor's manual | HF 5415.13 J355 Marketing planning & strategy / | HF5415.13 K636 Marketing management : analysis, planning, and control / | HF 5415.13 K638 Kotler on marketing : How to create, win, and dominate markets | HF 5415.13 K64 Marketing Management |
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