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Marketing planning & strategy /

Jain, Subhash C.,

Marketing planning & strategy / Subhash C. Jain. - 5th ed. - Cincinnati, Ohio : South-Western Pub., c1997. - xviii, 844 p. : ill. ;

Subjects--Topical Terms:
Marketing--Management.

LC Class. No.: HF 5415.13 / J355

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Marketing planning & strategy /

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