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Global marketing : foreign entry, local marketing & global management / Johny K. Johansson.
Material type:
TextSeries: The Irwin/McGraw-Hill series in marketingPublication details: Boston : Irwin/McGraw-Hill, 2000.Edition: 2nd edDescription: xx, 604 p. : illISBN: - 0073658634
- HF 5415 J64
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Lagos Business School Library General Stacks | Non-fiction | HF 5415 J64 (Browse shelf(Opens below)) | Available | 2023-0202 |
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| HF 5415 J355 Marketing planning & strategy / | HF 5415 J435 Global Marketing Strategies | HF5415 J44 Global marketing strategies / | HF 5415 J64 Global marketing : foreign entry, local marketing & global management / | HF 5415 K374 Strategic brand management : creating and sustaining brand equity long term | HF5415 K44 Marketing / | HF5415 K44 Marketing / |
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