Global marketing : (Record no. 13622)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00768cam a2200229 a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 990614s2000 maua b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0073658634 |
| 100 1# - MAIN ENTRY--AUTHOR | |
| Author | Johansson, Johny K. |
| 245 10 - TITLE STATEMENT | |
| Title | Global marketing : |
| Remainder of title | foreign entry, local marketing & global management / |
| Statement of responsibility, etc | Johny K. Johansson. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Boston : |
| Name of publisher | Irwin/McGraw-Hill, |
| Date of publication | 2000. |
| 300 ## - COLLATION | |
| Pagination | xx, 604 p. : |
| Other physical details | ill. ; |
| 440 #4 - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Series Title | The Irwin/McGraw-Hill series in marketing |
| 650 #0 - TRACINGS | |
| Main Subject | Export marketing. |
| 650 #0 - TRACINGS | |
| Main Subject | Export marketing |
| Subdivision (2nd) | Management. |
| 856 42 - ELECTRONIC LOCATION AND ACCESS | |
| URL | http://www.loc.gov/catdir/description/mh023/99033630.html |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| URL | http://www.loc.gov/catdir/toc/mh023/99033630.html |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item type | Books |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415 |
| Item number | J64 |
| Source of classification or shelving scheme | Not for loan | Collection code | Permanent location | Current location | Shelving location | Date acquired | Full call number | Barcode. | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | Lagos Business School Library | Lagos Business School Library | General Stacks | 21/11/2022 | HF 5415 J64 | 2023-0202 | Books |