International marketing and export management Gerald Albaum, Jesper Strandskov, Edwin Duerr & Lawrence Dowd
Material type: TextLanguage: English Publication details: Workingham Addison 1994Edition: 2ndDescription: xix, 484 p. 24 cmISBN:- 0201624044
- HF 5415 A523
Item type | Current library | Collection | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
Books | Lagos Business School Library General Stacks | Non-fiction | HF 5415 A523 (Browse shelf(Opens below)) | Available | MON-002812 | |
Books | Lagos Business School Library General Stacks | Non-fiction | HF 5415 A523 (Browse shelf(Opens below)) | Available | MON-006670 | |
Books | Lagos Business School Library General Stacks | Non-fiction | HF 5415 A523 (Browse shelf(Opens below)) | Available | MON-006671 |
Browsing Lagos Business School Library shelves, Shelving location: General Stacks, Collection: Non-fiction Close shelf browser (Hides shelf browser)
HF 5415 A334 Marketing : Principles and practices | HF 5415 A354 Building strong brands | HF 5415 A489 Practical approach to marketing : cases and solutions | HF 5415 A523 International marketing and export management | HF 5415 A523 International marketing and export management | HF 5415 A523 International marketing and export management | HF 5415 A756 The handbook of brand management |
The themes are the understanding of marketing processes and the management of export operations and decision making. The book shows how a company operates creatively in the international environment, dealing with the selection of markets in the context of prevailing economic, political, legal and cultural conditions.
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