Marketing Joel R. Evans, Barry Berman & William J. Wellington
Material type: TextLanguage: English Publication details: Ontario Prentice Hall 2000Edition: 2nd Canadian edDescription: xv, 621 p. 29 cmISBN:- 0130117951
- HF 5415 E922
Item type | Current library | Collection | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
Books | Lagos Business School Library General Stacks | Non-fiction | HF 5415 E922 (Browse shelf(Opens below)) | Available | MON-003952 | |
Books | Lagos Business School Library General Stacks | Non-fiction | HF 5415 E922 (Browse shelf(Opens below)) | Available | MON-006647 |
This book explains all the major principles, defines key terms, integrates topics and demonstrate how marketers make everyday and long-term decisions. Examples are based on such diverse organizations as Boeing Aircraft, Labatt Breweries etc.
There are no comments on this title.