Marketing
Evans, J. R
Marketing Joel R. Evans, Barry Berman & William J. Wellington - 2nd Canadian ed - Ontario Prentice Hall 2000 - xv, 621 p. 29 cm
This book explains all the major principles, defines key terms, integrates topics and demonstrate how marketers make everyday and long-term decisions. Examples are based on such diverse organizations as Boeing Aircraft, Labatt Breweries etc.
0130117951
Access To Markets
Market
Market Planning
Market Studies
Marketing
Retail Marketing
HF 5415 E922
Marketing Joel R. Evans, Barry Berman & William J. Wellington - 2nd Canadian ed - Ontario Prentice Hall 2000 - xv, 621 p. 29 cm
This book explains all the major principles, defines key terms, integrates topics and demonstrate how marketers make everyday and long-term decisions. Examples are based on such diverse organizations as Boeing Aircraft, Labatt Breweries etc.
0130117951
Access To Markets
Market
Market Planning
Market Studies
Marketing
Retail Marketing
HF 5415 E922