Strategic brand management : creating and sustaining brand equity long term
Material type: TextLanguage: English Publication details: London Kogan Page 1997Edition: 2ndDescription: ISBN:- 0749420693
- HF 5415 K374
Item type | Current library | Collection | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
Books | Lagos Business School Library General Stacks | Non-fiction | HF 5415 K374 (Browse shelf(Opens below)) | Available | MON-002839 |
Browsing Lagos Business School Library shelves, Shelving location: General Stacks, Collection: Non-fiction Close shelf browser (Hides shelf browser)
HF 5415 J435 Global Marketing Strategies | HF5415 J44 Global marketing strategies / | HF 5415 J64 Global marketing : foreign entry, local marketing & global management / | HF 5415 K374 Strategic brand management : creating and sustaining brand equity long term | HF5415 K44 Marketing / | HF5415 K44 Marketing / | HF 5415 K444 Global Marketing Management |
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