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Strategic brand management : creating and sustaining brand equity long term

Kappfere, J

Strategic brand management : creating and sustaining brand equity long term - 2nd - London Kogan Page 1997 -

ISBN: 0749420693

Subjects--Topical Terms:
Access To Markets
Advertising
Market
Market Planning
Market Studies
Marketing
Promotion
Retail Marketing

LC Class. No.: HF 5415 K374

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Strategic brand management : creating and sustaining brand equity long term

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Installed and customized by Projektlink Konsult Limited