The loyalty effect : the hidden force behind growth, profit and lasting value Frederick F. Reichheld
Material type: TextLanguage: English Publication details: Boston Harvard Business School Press 1996Description: xii, 323 p. 25 cmISBN:- 0875844480
- HF 5415.5 R452
Item type | Current library | Collection | Call number | Status | Date due | Barcode |
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Books | Lagos Business School Library General Stacks | Non-fiction | HF 5415.5 R452 (Browse shelf(Opens below)) | Available | MON-008244 | |
Books | Lagos Business School Library General Stacks | Non-fiction | HF 5415.5 R452 (Browse shelf(Opens below)) | Available | MON-002407 |
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HF 5415.5 P764 How to price your products and service | HF 5415.5 R452 The loyalty effect : the hidden force behind growth, profit and lasting value | HF 5415 .5 R452 The loyalty effect : the hidden force behind growth, profits and lasting value | HF 5415.5 R452 The loyalty effect : the hidden force behind growth, profit and lasting value | HF 5415.5 S354 Fabled Service : ordinary acts, extraordinary outcomes | HF 5415.5 S548 Seeking customers | HF 5415.5 S624 Making Rain : The Secrets of building lifelong client loyalty |
Demonstrates the power of loyalty-based management as a highly profitable alternative to the economics of perpetual churn.
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