The loyalty effect : the hidden force behind growth, profit and lasting value Frederick F. Reichheld

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Material type: Text

TextLanguage: English Publication details: Boston Harvard Business School Press 1996Description: xii, 323 p. 25 cmISBN:

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Summary: Demonstrates the power of loyalty-based management as a highly profitable alternative to the economics of perpetual churn.

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Lagos Business School Library General Stacks	Non-fiction	HF 5415.5 R452 (Browse shelf(Opens below))	Available		MON-008244
Books	Lagos Business School Library General Stacks	Non-fiction	HF 5415.5 R452 (Browse shelf(Opens below))	Available		MON-002407

Demonstrates the power of loyalty-based management as a highly profitable alternative to the economics of perpetual churn.

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