The loyalty effect : the hidden force behind growth, profit and lasting value Frederick F. Reichheld
Material type: TextLanguage: English Publication details: Boston Harvard Business School Press 1996Description: xii, 323 p. 25 cmISBN:- 0875844480
- HF 5415.5 R452
Item type | Current library | Collection | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
Books | Lagos Business School Library General Stacks | Non-fiction | HF 5415.5 R452 (Browse shelf(Opens below)) | Available | MON-008244 | |
Books | Lagos Business School Library General Stacks | Non-fiction | HF 5415.5 R452 (Browse shelf(Opens below)) | Available | MON-002407 |
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Demonstrates the power of loyalty-based management as a highly profitable alternative to the economics of perpetual churn.
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