Marketing planning & strategy / (Record no. 13899)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00469pam a2200169 a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 951207s1997 ohua 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780324014808 |
| 100 1# - MAIN ENTRY--AUTHOR | |
| Author | Jain, Subhash C., |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing planning & strategy / |
| Statement of responsibility, etc | Subhash C. Jain. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 6th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Cincinnati, Ohio : |
| Name of publisher | South-Western Pub., |
| Date of publication | 2000 |
| 300 ## - COLLATION | |
| Pagination | xviii, 925p. : |
| Other physical details | ill. ; |
| 650 #0 - TRACINGS | |
| Main Subject | Marketing |
| Subdivision (2nd) | Management. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item type | Books |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415 |
| Item number | J355 |
| Source of classification or shelving scheme | Not for loan | Collection code | Permanent location | Current location | Shelving location | Date acquired | Full call number | Barcode. | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | Lagos Business School Library | Lagos Business School Library | General Stacks | 12/07/2023 | HF 5415 J355 | 2023-0515 | Books |