Marketing case studies : (Record no. 11222)
[ view plain ]
000 -LEADER | |
---|---|
fixed length control field | 00673nam a2200253Ia 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 230212s9999||||xx |||||||||||||| ||und|| |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
ISBN | 0750620110 |
041 ## - LANGUAGE CODE | |
Language code of text/sound track or separate title | eng |
100 ## - MAIN ENTRY--AUTHOR | |
Author | Massingham, L |
245 #0 - TITLE STATEMENT | |
Title | Marketing case studies : |
Remainder of title | how to tackle them, how to answer them |
Statement of responsibility, etc | Lester Massingham & Geoff Lancaster |
250 ## - EDITION STATEMENT | |
Edition statement | 2nd |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication | London |
Name of publisher | Butterworth-Heinemann |
Date of publication | 1995 |
300 ## - COLLATION | |
Pagination | vii, 214 p. |
650 ## - TRACINGS | |
Main Subject | Market |
650 ## - TRACINGS | |
Main Subject | Market Planning |
650 ## - TRACINGS | |
Main Subject | Market Studies |
650 ## - TRACINGS | |
Main Subject | Marketing |
650 ## - TRACINGS | |
Main Subject | Retail Marketing |
700 ## - ADDITIONAL AUTHOR | |
Additional Author | Lancaster, G. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Item type | Books |
050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | HF 5415 M388 |
Source of classification or shelving scheme | Not for loan | Collection code | Permanent location | Current location | Shelving location | Date acquired | Full call number | Barcode. | Koha item type |
---|---|---|---|---|---|---|---|---|---|
Library of Congress Classification | Non-fiction | Lagos Business School Library | Lagos Business School Library | General Stacks | 12/02/2023 | HF 5415 M388 | MON-002491 | Books | |
Library of Congress Classification | Non-fiction | Lagos Business School Library | Lagos Business School Library | General Stacks | 12/02/2023 | HF 5415 M388 | MON-006601 | Books |