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Marketing case studies : how to tackle them, how to answer them

Massingham, L

Marketing case studies : how to tackle them, how to answer them Lester Massingham & Geoff Lancaster - 2nd - London Butterworth-Heinemann 1995 - vii, 214 p. 24 cm

ISBN: 0750620110

Subjects--Topical Terms:
Market
Market Planning
Market Studies
Marketing
Retail Marketing

LC Class. No.: HF 5415 M388

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Marketing case studies : how to tackle them, how to answer them

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Installed and customized by Projektlink Konsult Limited