Marketing myths that are killing business : (Record no. 10237)
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000 -LEADER | |
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fixed length control field | 00826nam a2200277Ia 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 230212s9999||||xx |||||||||||||| ||und|| |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
ISBN | 0070111243 |
041 ## - LANGUAGE CODE | |
Language code of text/sound track or separate title | eng |
100 ## - MAIN ENTRY--AUTHOR | |
Author | Clancy, K. J. |
245 #0 - TITLE STATEMENT | |
Title | Marketing myths that are killing business : |
Remainder of title | the cure for death wish marketing |
Statement of responsibility, etc | Kevin J. Clancy & Robert S. Shulman |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication | New York |
Name of publisher | McGraw-Hill |
Date of publication | 1993 |
300 ## - COLLATION | |
Pagination | xxxv, 308 p. |
520 ## - SUMMARY, ETC. | |
Summary, etc | The book offers real, practical marketing advice which can help increase sales and profitability. |
650 ## - TRACINGS | |
Main Subject | Advertising |
650 ## - TRACINGS | |
Main Subject | Market |
650 ## - TRACINGS | |
Main Subject | Market Planning |
650 ## - TRACINGS | |
Main Subject | Marketing |
650 ## - TRACINGS | |
Main Subject | Planning |
650 ## - TRACINGS | |
Main Subject | Promotion |
650 ## - TRACINGS | |
Main Subject | Strategic Planning |
700 ## - ADDITIONAL AUTHOR | |
Additional Author | Shulman, R. S. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Item type | Books |
050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | HF 5415 C527 |
Source of classification or shelving scheme | Not for loan | Collection code | Permanent location | Current location | Shelving location | Date acquired | Full call number | Barcode. | Koha item type |
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Library of Congress Classification | Non-fiction | Lagos Business School Library | Lagos Business School Library | General Stacks | 12/02/2023 | HF 5415 C527 | MON-001970 | Books |