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Marketing myths that are killing business : the cure for death wish marketing

Clancy, K. J.

Marketing myths that are killing business : the cure for death wish marketing Kevin J. Clancy & Robert S. Shulman - New York McGraw-Hill 1993 - xxxv, 308 p. 24 cm.

The book offers real, practical marketing advice which can help increase sales and profitability.

ISBN: 0070111243

Subjects--Topical Terms:
Advertising
Market
Market Planning
Marketing
Planning
Promotion
Strategic Planning

LC Class. No.: HF 5415 C527

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Marketing myths that are killing business : the cure for death wish marketing

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Installed and customized by Projektlink Konsult Limited