Global marketing strategies /
Jeannet, Jean-Pierre.
Global marketing strategies / Jean-Pierre Jeannet, H. David Hennessey. - 6th ed. - Boston, Mass. : Houghton Mifflin, c2004. - xxi, 613 p. : ill. (some col.) ;
0618310592
Export marketing--Management.
Export marketing--Management--Case studies.
HF5415 / J44
Global marketing strategies / Jean-Pierre Jeannet, H. David Hennessey. - 6th ed. - Boston, Mass. : Houghton Mifflin, c2004. - xxi, 613 p. : ill. (some col.) ;
0618310592
Export marketing--Management.
Export marketing--Management--Case studies.
HF5415 / J44