The Cambridge handbook of consumer psychology Michael Norton, Derek Rucker, & Cait Lamberton

By: Contributor(s): Material type: TextTextLanguage: English Publication details: New York Cambridge University Press 2015Edition: 1st edDescription: xxii, 767 p. 26 cmSubject(s): LOC classification:
  • HF 5415.32 C366
Summary: Addresses these key questions: why do consumers make the purchases the do, & which ones makes them truly happy? why are consumers willing to spend huge sums of money to appear high status, etc
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Item type Current library Collection Call number Status Barcode
Books Books Lagos Business School Library General Stacks Non-fiction HF 5415.32 C366 (Browse shelf(Opens below)) Available MON-007819
Books Books Lagos Business School Library General Stacks Non-fiction HF 5415.32 C366 (Browse shelf(Opens below)) Available MON-007818
Books Books Lagos Business School Library General Stacks Non-fiction HF 5415.32 C366 (Browse shelf(Opens below)) Available MON-007817
Books Books Lagos Business School Library General Stacks Non-fiction HF 5415.32 C366 (Browse shelf(Opens below)) Available MON-007815
Books Books Lagos Business School Library General Stacks Non-fiction HF 5415.32 C366 (Browse shelf(Opens below)) Available MON-007816

Addresses these key questions: why do consumers make the purchases the do, & which ones makes them truly happy? why are consumers willing to spend huge sums of money to appear high status, etc

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