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1.
Kellogg on branding in a hyper-connected world / edited by Alice M. Tybout, Tim Calkins. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken John Wiley & Sons 2019
Availability: Items available for loan: Lagos Business School Library (1)Call number: HD 69.B7 K459.

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2.
Corporate reputation : brand and communication / Stuart Roper, Chris Fill. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow, England ; New York : Pearson, 2012
Availability: Items available for loan: Lagos Business School Library (1)Call number: HD 59.2 R66.

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3.
Value proposition design : how to create products and services customers want / written by Alex Osterwalder, Yves Pigneur, Greg Bernarda, Alan Smith ; designed by Trish Papadakos. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken John-Wiley & Sons 2014
Availability: Items available for loan: Lagos Business School Library (1)Call number: HF5415.5 O87.

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4.
Unlocking the customer value chain : how decoupling drives consumer disruption / Thales S. Teixeira with Greg Piechota. by
Edition: 1 Edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Availability: Items available for loan: Lagos Business School Library (1)Call number: HF 5415 T459.

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