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1.
International marketing / Vern Terpstra, Ravi Sarathy. by Series: The Dryden Press series in marketing
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Fort Worth : Dryden Press, c1997
Availability: Items available for loan: Lagos Business School Library (1)Call number: HF 5415 T477.

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2.
Consumer behavior / James F. Engel, Roger D. Blackwell, Paul W. Miniard. by Series: The Dryden Press series in marketing
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chicago : Dryden Press, c1993
Availability: Items available for loan: Lagos Business School Library (1)Call number: HF5415.3 E54.

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3.
Marketing management / Peter R. Dickson. by Series: The Dryden Press series in marketing
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Fort Worth : Dryden Press c1994
Availability: Items available for loan: Lagos Business School Library (1)Call number: HF5415.13 D53.

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