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1.
Marketing management : a strategic planning approach / Victor P. Buell. by Series: McGraw-Hill series in marketing
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c1984
Availability: Items available for loan: Lagos Business School Library (1)Call number: HF5415.13 B84.

2.
Marketing management : strategies and programs / Joseph P. Guiltinan, Gordon W. Paul. by Series: McGraw-Hill series in marketing
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c1985
Availability: Items available for loan: Lagos Business School Library (1)Call number: HF5415.13 G85.

3.
Strategic marketing / David W. Cravens. by Series: The Irwin/McGraw-Hill series in marketing
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Irwin/McGraw-Hill, c2000
Availability: Items available for loan: Lagos Business School Library (1)Call number: HF5415 C365.

4.
Marketing management : a strategic approach with a global orientation / Harper W. Boyd, Jr., Orville C. Walker, Jr., Jean-Claude Larréché. by Series: The Irwin/McGraw-Hill series in marketing
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass : Irwin/McGraw-Hill, c1998
Availability: Items available for loan: Lagos Business School Library (1)Call number: HF5415.13 B69.

5.
Business marketing : connecting strategy, relationships, and learning / F. Robert Dwyer, John Tanner. by Series: The Irwin/McGraw-Hill series in marketing
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Irwin/McGraw-Hill, 1999
Availability: Items available for loan: Lagos Business School Library (1)Call number: HF5415 D89.

6.
Global marketing : foreign entry, local marketing & global management / Johny K. Johansson. by Series: The Irwin/McGraw-Hill series in marketing
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Irwin/McGraw-Hill, 2000
Availability: Items available for loan: Lagos Business School Library (1)Call number: HF 5415 J64.

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