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Advances in corporate branding / edited by John M.T. Balmer, Brunel University London, UK, Shaun M. Powell, University of Wollongong, Australia, Joachim Kernstock, Center of Competence for Brand Management, Switzerland, and Tim Oliver Brexendorf, WHU - Otto Beisheim School of Management, Germany. by
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: London Palgrave Macmillan 2017
Availability: Items available for reference: Lagos Business School Library: Not for loan (1)Call number: HF5415.1255 A39.
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