Emerging issues in global marketing : a shifting paradigm James Agarwal, Terry Wu, editors.

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TextLanguage: English Publication details: Switzerland Springer International Publishing , AG 2018Edition: 1st edDescription: xxix, 371 p. 24 cmISBN:

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Summary: Examines emerging theories, frameworks, & applications of global marketing in the 21st century.

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Lagos Business School Library General Stacks	Non-fiction	HF 5415.13 E445 (Browse shelf(Opens below))	Available		MON-008602

Examines emerging theories, frameworks, & applications of global marketing in the 21st century.

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