Service marketing : people, technology, strategy Christopher H. Lovelock & Jochen Wirtz

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TextLanguage: English Publication details: Boston Pearson/Prentice hall 2011Edition: 7th Global edDescription: xxii, 626 p. 29 cmISBN:

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Summary: Explores key issues od customer services management within a broader general management context

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Lagos Business School Library General Stacks	Non-fiction	HF 5415.13 L583 (Browse shelf(Opens below))	Available		MON-007265

Explores key issues od customer services management within a broader general management context

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