The new emerging market multinationals : four strategies for disrupting markets and building brands Amitava Chattopadhyay, Aysegul Ozsomer & Rajeev Batra
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
- 9780071782890
- HF 5415.125 B397
Item type | Current library | Collection | Call number | Status | Date due | Barcode |
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Lagos Business School Library General Stacks | Non-fiction | HF 5415.125 B397 (Browse shelf(Opens below)) | Available | MON-006762 |
A result of an in-depth study of 39 EMNCs, by renowned experts in global branding and marketing, to reveal the innovative compete-from-below strategies and tactics fueling these companies' meteoric rise.
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