The new emerging market multinationals : (Record no. 8584)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00870nam a2200229Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230212s9999||||xx |||||||||||||| ||und|| |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780071782890 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 100 ## - MAIN ENTRY--AUTHOR | |
| Author | Chattopadhyay, A. |
| 245 #4 - TITLE STATEMENT | |
| Title | The new emerging market multinationals : |
| Remainder of title | four strategies for disrupting markets and building brands |
| Statement of responsibility, etc | Amitava Chattopadhyay, Aysegul Ozsomer & Rajeev Batra |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New York |
| Name of publisher | MacGraw |
| Date of publication | 2012 |
| 300 ## - COLLATION | |
| Pagination | xii, 335 p. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | A result of an in-depth study of 39 EMNCs, by renowned experts in global branding and marketing, to reveal the innovative compete-from-below strategies and tactics fueling these companies' meteoric rise. |
| 650 ## - TRACINGS | |
| Main Subject | Marketing |
| 650 ## - TRACINGS | |
| Main Subject | Strategic Planning |
| 700 ## - ADDITIONAL AUTHOR | |
| Additional Author | Ozsomer, A.Batra, R. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item type | Books |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415.125 B397 |
| Source of classification or shelving scheme | Not for loan | Collection code | Permanent location | Current location | Shelving location | Date acquired | Full call number | Barcode. | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | Lagos Business School Library | Lagos Business School Library | General Stacks | 12/02/2023 | HF 5415.125 B397 | MON-006762 | Books |