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Targeting for success : A guide to new techniques for measurement and analysis in database and direct response marketing

By: Material type: TextTextLanguage: English Publication details: London McGraw-Hill 1993Description: ISBN:
  • 0077077660
Subject(s): LOC classification:
  • HF 5415.126 O934
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Item type Current library Collection Call number Status Date due Barcode
Books Books Lagos Business School Library General Stacks Non-fiction HF 5415.126 O934 (Browse shelf(Opens below)) Available MON-004118

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