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Marketing management / Greg W. Marshall & Mark W. Johnston

By: Contributor(s): Material type: TextTextPublication details: New York McGraw-Hill 2023Edition: Fourth editionDescription: xxiv, 407 pages; illustrationsISBN:
  • 9781260598230
Subject(s): LOC classification:
  • HF5415.13 M36344
Summary: "No doubt about it, marketing is really changing. Marketing today is: Very strategic-customer-centricity is now a core organizational value. Practiced virtually, digitally, and socially to a greater degree than ever before imagined. Enabled and informed by analytics and new technologies. Accountable to top management through diligent attention to metrics and measurement. Oriented toward service as driver of product. "Owned" by everybody in the firm to one degree or another"--
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Books Books Lagos Business School Library General Stacks Non-fiction HF5415.13 M36344 (Browse shelf(Opens below)) Available 2023-0119

Includes index.

"No doubt about it, marketing is really changing. Marketing today is: Very strategic-customer-centricity is now a core organizational value. Practiced virtually, digitally, and socially to a greater degree than ever before imagined. Enabled and informed by analytics and new technologies. Accountable to top management through diligent attention to metrics and measurement. Oriented toward service as driver of product. "Owned" by everybody in the firm to one degree or another"--

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