Global marketing management / Masaaki Kotabe, Temple University, Kristiaan Helsen, Hong Kong University of Science and Technology.

Revised edition of the authors' Global marketing management, [2017]

Includes index.

"A little more than 20 years have passed since we published the first edition of this book. Over the past two decades, we have continued to receive many messages as well as user reviews on Amazon.com, among others, from instructors, students, and business executives around the world who used the previous editions of our Global Marketing Management. Their comments have been very favorable. Thanks to the increased desire in many parts of the world for access to our book in their own languages, our book has been translated into Chinese, Japanese, Portuguese, and Spanish. However, we just cannot be sitting on our laurels. As the world around us has been constantly changing, the content and context of our book also have to change to reflect the climate of the time"--