Consumer Behavior Leon G. Schiffman, Leslie Lazar Kanuk & Mallika Das
Material type: TextLanguage: English Publication details: Toronto Pearson/Prentice hall 2006Edition: Canadian edDescription: xxv, 566 p. 27 cmISBN:- 0131463047
- HF 5415.32 S354
Item type | Current library | Collection | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
Books | Lagos Business School Library General Stacks | Non-fiction | HF 5415.32 S354 (Browse shelf(Opens below)) | Available | MON-006776 |
The book provides the background and tools for understanding of the consumer behavior principles especially in Canada
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