Marketing management / Greg W. Marshall & Mark W. Johnston
Material type: TextPublication details: New York McGraw-Hill 2023Edition: Fourth editionDescription: xxiv, 407 pages; illustrationsISBN:- 9781260598230
- HF5415.13 M36344
Item type | Current library | Collection | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
Books | Lagos Business School Library General Stacks | Non-fiction | HF5415.13 M36344 (Browse shelf(Opens below)) | Available | 2023-0119 |
Includes index.
"No doubt about it, marketing is really changing. Marketing today is: Very strategic-customer-centricity is now a core organizational value. Practiced virtually, digitally, and socially to a greater degree than ever before imagined. Enabled and informed by analytics and new technologies. Accountable to top management through diligent attention to metrics and measurement. Oriented toward service as driver of product. "Owned" by everybody in the firm to one degree or another"--
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