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Sales force management : a multinational perspective Paolo Guenzi & Susi Geiger..,[eds.]

By: Contributor(s): Material type: TextTextLanguage: English Publication details: Houndmills, Basingstoke Hampshire Palgrave Macmillan 2011Edition: 1st edDescription: xxvii, 491 p. 26 cmISBN:
  • 9780230245952
Subject(s): LOC classification:
  • HF 5438.4 S275
Summary: International Sales Management offers a global perspective on the opportunities and issues facing today's sales managers. Current textbooks have failed to move beyond the US context International Sales Management provides unique access to European and international experts, with globally relevant case studies.
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Item type Current library Collection Call number Status Date due Barcode
Books Books Lagos Business School Library General Stacks Non-fiction HF 5438.4 S275 (Browse shelf(Opens below)) Available MON-006800

International Sales Management offers a global perspective on the opportunities and issues facing today's sales managers. Current textbooks have failed to move beyond the US context International Sales Management provides unique access to European and international experts, with globally relevant case studies.

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