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	1.	Marketing Strategy by Ferrell, O. C Edition: 2nd Material type: Text Language: English Publication details: New York Harcourt College Publishers 2002 Availability: Items available for loan: Lagos Business School Library (1)Call number: HF 5415 F477. Place hold Add to cart (remove)
	2.	Marketing William M. Pride & O. C. Ferrell by Pride, W. M Ferrell, O. C Edition: Library ed. Material type: Text Language: English Publication details: Boston Houghton Mifflin Company 2008 Availability: Items available for loan: Lagos Business School Library (1)Call number: HF 4515 M375. Place hold Add to cart (remove)
	3.	Marketing : concepts and strategies / William M. Pride, O.C. Ferrell. by Pride, William M Ferrell, O. C Edition: 8th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston : Houghton Mifflin, c1993 Availability: Items available for loan: Lagos Business School Library (1)Call number: HF5415 P75. Place hold Add to cart (remove)

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