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1.
Strategic marketing / David W. Cravens. by Series: The Irwin series in marketing
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Homewood, Ill. : Irwin, 1987
Availability: Items available for loan: Lagos Business School Library (1)Call number: HF5415 C365.

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2.
Marketing management / David W. Cravens, Gerald E. Hills, Robert B. Woodruff. by Series: The Irwin series in marketing
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Homewood, Ill. : Irwin, 1987
Availability: Items available for loan: Lagos Business School Library (1)Call number: HF5415.13 C365.

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3.
Strategic marketing / David W. Cravens. by Series: The Irwin/McGraw-Hill series in marketing
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Irwin/McGraw-Hill, c2000
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Availability: Items available for loan: Lagos Business School Library (1)Call number: HF5415 C365.

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