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Competing against luck : the story of innovation and customer choice Clayton M. Christensen, Taddy Hall, Karen Dillon, & David S. Duncan

By: Material type: TextTextLanguage: English Publication details: New York HarperCollins Book 2016Edition: 1st edDescription: xix, 262 p. 23 cmISBN:
  • 9780062435613
Subject(s): LOC classification:
  • HD 53 C487
Summary: Presents guidelines to help companies develop products and services customers will buy for premium prices, outlining a revolutionary approach based on a theory that companies are actually "hired" by their customers to perform specific jobs.
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Books Books Lagos Business School Library General Stacks Non-fiction HD 53 C487 (Browse shelf(Opens below)) Available MON-007793
Books Books Lagos Business School Library General Stacks Non-fiction HD 53 C487 (Browse shelf(Opens below)) Available MON-007792
Books Books Lagos Business School Library General Stacks Non-fiction HD 53 C487 (Browse shelf(Opens below)) Available MON-007789
Books Books Lagos Business School Library General Stacks Non-fiction HD 53 C487 (Browse shelf(Opens below)) Available MON-007790
Books Books Lagos Business School Library General Stacks Non-fiction HD 53 C487 (Browse shelf(Opens below)) Available MON-007791

Presents guidelines to help companies develop products and services customers will buy for premium prices, outlining a revolutionary approach based on a theory that companies are actually "hired" by their customers to perform specific jobs.

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