Competing against luck : the story of innovation and customer choice
Christensen, C. M.., et al
Competing against luck : the story of innovation and customer choice Clayton M. Christensen, Taddy Hall, Karen Dillon, & David S. Duncan - 1st ed. - New York HarperCollins Book 2016 - xix, 262 p. 23 cm.
Presents guidelines to help companies develop products and services customers will buy for premium prices, outlining a revolutionary approach based on a theory that companies are actually "hired" by their customers to perform specific jobs.
9780062435613
Business Services
HD 53 C487
Competing against luck : the story of innovation and customer choice Clayton M. Christensen, Taddy Hall, Karen Dillon, & David S. Duncan - 1st ed. - New York HarperCollins Book 2016 - xix, 262 p. 23 cm.
Presents guidelines to help companies develop products and services customers will buy for premium prices, outlining a revolutionary approach based on a theory that companies are actually "hired" by their customers to perform specific jobs.
9780062435613
Business Services
HD 53 C487