Healthcare marketing : strategies for creating value in the patient experience
Material type: TextLanguage: English Publication details: US Cognella Inc. 2019Edition: 1st. edDescription: 260 p. 25 cmISBN:- 9781516514267
- RA 410.50 W674
Item type | Current library | Collection | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
Books | Lagos Business School Library General Stacks | Non-fiction | RA 410.50 W674 (Browse shelf(Opens below)) | Available | MON-008146 | |
Books | Lagos Business School Library General Stacks | Non-fiction | RA 410.50 W674 (Browse shelf(Opens below)) | Available | MON-008145 |
Provides students with the tools to effectively combine healthcare expertise with key marketing principles to positively affect patient satisfaction.
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