Marketing Joel R. Evans, Barry Berman & William J. Wellington
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
- 0130117951
- HF 5415 E922
Item type | Current library | Collection | Call number | Status | Date due | Barcode |
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Lagos Business School Library General Stacks | Non-fiction | HF 5415 E922 (Browse shelf(Opens below)) | Available | MON-003952 | |
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Lagos Business School Library General Stacks | Non-fiction | HF 5415 E922 (Browse shelf(Opens below)) | Available | MON-006647 |
This book explains all the major principles, defines key terms, integrates topics and demonstrate how marketers make everyday and long-term decisions. Examples are based on such diverse organizations as Boeing Aircraft, Labatt Breweries etc.
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