Marketing theory : a student text Baker, Michael J. Baker & Michael Saren .., [eds.]

By:

Contributor(s):

Material type: Text

TextLanguage: English Publication details: Los angeles SAGE Publications 2010Edition: 2nd edDescription: xvii, 428 p. 24 cmISBN:

Subject(s):

LOC classification:

Summary: Tackles the roots of Marketing theory and unravels the many influences and debates that have come to define the discipline.

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Lagos Business School Library General Stacks	Non-fiction	HF 5415 M325 (Browse shelf(Opens below))	Available		MON-006694

Tackles the roots of Marketing theory and unravels the many influences and debates that have come to define the discipline.

There are no comments on this title.

to post a comment.