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1.
Contemporary Advertising and Integrated Marketing Coommunications /William F. Arens & Michael F. Weigold by
Edition: 16th Edition
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York McGraw-Hill 2021
Availability: Items available for loan: Lagos Business School Library (1)Call number: HF 5821 A48.

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2.
Advertising / Mike F. Weigold, William F. Arens. by
Edition: Fourth edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York McGraw-Hill 2022
Availability: Items available for loan: Lagos Business School Library (1)Call number: HF5821 W385.

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