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	41.	The 22 immutable laws of branding : how to build a product or service into a world class brand by Ries, A Material type: Text Language: English Publication details: New York ParperBusiness 1998 Availability: Items available for loan: Lagos Business School Library (1)Call number: HF 5415 R548. Place hold Add to cart (remove)
	42.	Ogilvy on Advertising by Ogilvy, D Material type: Text Language: English Publication details: New York Vintage Books 1985 Availability: Items available for loan: Lagos Business School Library (1)Call number: HF 5823.36 O334. Place hold Add to cart (remove)
	43.	Marketing channels Louis W. Stern & Adeli I. El-Ansary by Stern, L. W El-ansary, A. I Edition: 4th Material type: Text Language: English Publication details: New York Prentice Hall 1992 Availability: Items available for loan: Lagos Business School Library (1)Call number: HF 5415 S847. Place hold Add to cart (remove)
	44.	Advertising by O&rsquo Guinn, C. O Edition: 2nd Material type: Text Language: English Publication details: New York South-Western College Publishing 2000 Availability: Items available for loan: Lagos Business School Library (1)Call number: HF 5823 O393. Place hold Add to cart (remove)
	45.	Brand Leadership by Aaker, A. A Material type: Text Language: English Publication details: New York Free Press 2000 Availability: Items available for loan: Lagos Business School Library (1)Call number: HF 5415 A233. Place hold Add to cart (remove)
	46.	Africa can Compete : Export opportunities and challenges for garments and home products in the European market by World Bank Material type: Text Language: English Publication details: Washington World Bank 1996 Availability: Items available for loan: Lagos Business School Library (1)Call number: HD 9940 A372. Place hold Add to cart (remove)
	47.	Canadian Advertising in action by Tuckwell, K. J Edition: 5th Material type: Text Language: English Publication details: Ontario Prentice Hall 2000 Availability: Items available for loan: Lagos Business School Library (1)Call number: HF 5823 T835. Place hold Add to cart (remove)
	48.	International marketing and export management Gerald Albaum, Jesper Strandskov, Edwin Duerr & Lawrence Dowd by Albaum, G., et al Edition: 2nd Material type: Text Language: English Publication details: Workingham Addison 1994 Availability: Items available for loan: Lagos Business School Library (3)Call number: HF 5415 A523, ... Place hold Add to cart (remove)
	49.	Contemporary advertising by Arens, W. F Edition: 5th Material type: Text Language: English Publication details: Boston Irwin 1994 Availability: Items available for loan: Lagos Business School Library (1)Call number: HF 5821 A745. Place hold Add to cart (remove)
	50.	Advertising & Promotion: an integrated marketing communications perspective Advertising & Promotion: an integrated marketing communications perspective/George E. Belch & Michael A. Belch by Belch, George E. & Belch, Michael A Edition: 12th Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York McGraw-Hill 2021 Availability: Items available for loan: Lagos Business School Library (1)Call number: HF 5823 B387. Place hold Add to cart (remove)
	51.	The 22 Immutable Laws of Branding How to Build a Product or Service into a World-Class Brand Al Ries and Laura Ries by Ries, Al Ries Laura Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York HarperCollins 2002 Availability: Items available for loan: Lagos Business School Library (1)Call number: HD 69.B7 R537. Place hold Add to cart (remove)
	52.	Corporate branding : areas, arenas and approaches / edited by T C Melewar and S F Syed Alwi. by Melewar, T. C Alwi, S. F. Syed Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Routledge 2015 Availability: Items available for loan: Lagos Business School Library (1)Call number: HF5415 C6547. Place hold Add to cart (remove)
	53.	The Trade Promotion Field Manual: a toolkit for the food enrepreneur to drive retail growth while preserving cash /John G. McGarvey by McGarvey, John G Material type: Text; Format: print ; Literary form: Not fiction Publication details: 2018 Availability: Items available for loan: Lagos Business School Library (1)Call number: HF 5415 M343. Place hold Add to cart (remove)
	54.	Introduction to advertising & promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch. by Belch, George E Belch, Michael A Edition: 2nd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Homewood, IL : Irwin, c1993 Availability: Items available for loan: Lagos Business School Library (1)Call number: HF5823 B45. Place hold Add to cart (remove)
	55.	Business-to-business marketing : relationships, systems and communications / Chris Fill, Karen Fill. by Fill, Chris Fill, Karen Fill, Chris Material type: Text; Format: print ; Literary form: Not fiction Publication details: Harlow, England ; New York : Financial Time Prentice Hall, 2004 Availability: Items available for loan: Lagos Business School Library (1)Call number: HF 5415.123 F55. Place hold Add to cart (remove)

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