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Creating corporate reputations : identity, image, and performance Grahame R. (Grahame Robert)Dowling

By:

Dowling, G. R

Material type: Text

TextLanguage: English Publication details: Oxford Oxford University Press 2001Description: xx, 299 p. 25 cmSubject(s):

LOC classification:

HD 59.2 D695

Summary: Designed to help managers build and sustain their organisation's most valuable strategic marketing asset: images and reputations of the organisation held by groups of stakeholders.

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Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Lagos Business School Library General Stacks	Non-fiction	HD 59.2 D695 (Browse shelf(Opens below))	Available		MON-005563

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Previous		No cover image available		No cover image available	No cover image available		No cover image available	Next
Previous	HD 59.2 C674 Towards the second wave of corporate branding..Corporate branding : purpose	HD 59.2 D388 Corporate reputation and competitiveness	HD 59.2 D53 Reputation analytics : public opinion for companies /	HD 59.2 D695 Creating corporate reputations : identity, image, and performance	HD 59.2 E933 The Expressive organization : linking identity, reputation, and the corporate brand	HD 59.2 F642 Reputation : realization value from the corporate image	HD 59.2 F657 Fame & fortune : how successful companies build winning reputations	Next

Designed to help managers build and sustain their organisation's most valuable strategic marketing asset: images and reputations of the organisation held by groups of stakeholders.

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Creating corporate reputations : identity, image, and performance Grahame R. (Grahame Robert)Dowling

Browsing Lagos Business School Library shelves, Shelving location: General Stacks, Collection: Non-fiction Close shelf browser (Hides shelf browser)

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